Jaks & Co

Jaks & Co, an independent estate agent based in Manchester, approached us with a clear objective: strengthen their online visibility and generate more consistent, high-quality leads through organic search. We began by meeting with the team to understand their business goals, target market and where their existing digital presence could be refined to better support growth.

Rather than building a new website from scratch, we strategically restructured key areas of their existing site. This included improving page hierarchy, refining property search functionality and optimising user journeys to make navigation clearer and more intuitive. Alongside these structural improvements, we migrated the website onto our dedicated server environment – delivering significantly faster load speeds while also reducing their hosting costs. The result was a smoother, more reliable browsing experience for prospective buyers, sellers and landlords.

With the technical performance enhanced, we shifted focus to organic search growth. Jaks & Co were keen to rank more prominently for competitive Didsbury/Manchester-based property searches, helping them capture greater local demand. Through targeted SEO work, on-page optimisation and locally focused keyword strategy, we began to see steady improvements in rankings month after month.

As visibility increased across Manchester searches, so did website traffic and enquiries. Click-through rates improved, local search presence strengthened and the business began to experience a consistent uplift in leads. Since restructuring the site and implementing the SEO strategy, Jaks & Co have enjoyed their busiest period to date – with their organic rankings continuing to climb in Manchester’s competitive property market.